Celebrating 25
Years of the Girard Wing, 1982 - 2007
For 25 years, people have been enthralled by Alexander
Girard's exhibition Multiple Visions: A Common Bond.
Drawn to this dizzying and colorful display of folk
art from over 100 countries, visitors marvel over the
fact that the exhibition is just one part of one man's
collection. Who was Alexander Girard? What compelled
him to amass a collection of over 100,000 objects? Why
did he design "Multiple Visions" in the way
that he did?
Born to an American mother and a French-Italian father
in New York City in 1907, Alexander "Sandro"
Girard was raised in Florence, Italy. As a child, he
was fascinated by crèches. He envisioned the
nativity characters within them as being real. Girard
created his own crèches from pieces that were
given to him. Eventually he collected them.
As an adult, Girard studied architecture in Rome and
London. In 1936 he married Susan Needham from Philadelphia
and they moved to Detroit, where Girard designed the
interiors of offices, businesses and homes. His concept
of design included everything, drapery, carpets, furniture,
even the placement of objects within a room. In 1953
Girard became the head of textile design at the Herman
Miller Corporation. Here he worked with fellow designers
George Nelson and Ray and Charles Eames. During this
period, textiles were considered to be purely functional,
without much decoration. Girard infused his fabric designs
with his philosophy that design should be fun and created
bold and opulent patterns that became synonymous with
the 60's in the U.S.A.
In 1953 the Girards moved to Santa Fe, and Alexander
continued to work on ground breaking design projects
in other parts of the U.S.A. and abroad. He created
a bold overall look for Braniff Airlines which included
everything from the exterior of the plane to stewardess
uniforms to the sugar packets that were dispensed with
coffee. Girard's comprehensive and revolutionary design
approach galvanized the La Fonda del Sol and L'Etoile
restaurants, as well as exhibitions at the Museum of
Modern Art.
All the while, the Girards had been actively collecting
folk art from Latin America, Japan, India and other
countries. "With me it was really pretty simple:
love of the objects came first, and there was absolutely
no other criterion for collection. What concerns me
is an object's intrinsic value. And collecting for that
reason is very different from acquiring things as if
they were currency." Stimulated by international
travel, their collection began to take on a life of
its own in terms of scope and quantity of objects.
In 1978 the Girards generously donated their collection
to the Museum of International Folk Art. The following
year the new Girard Wing was constructed and the size
of the museum doubled. Girard orchestrated the design
of Multiple Visions and placement of all of the
objects. He created intricate settings and environments
for his collections and eschewed traditional label text
as well as traditional exhibition design. The installation
fills the entire space. Objects are placed overhead
and under eye level. Girard wanted people to have a
pure visual experience and an open-ended appreciation
for the objects while encouraging observations about
the vitality and common themes of human experience.
Bibliography
Children's Books
Buchanan, Ken. This House is Made of Mud. Flagstaff:
Northland Publishing Co., 1991.
Macaulay, David. Cathedral, The Story of Its Construction.
Boston, Houghton Mifflin Co., 1973.
City, A Story of Roman Planning and Construction.
Boston: Houghton Mifflin Co., 1974.
Mosque. Boston: Houghton Mifflin Co., 2004.
Adult Books
Beardsley, John. Gardens of Revelation, Environments
by Visionary Artists. New York: Abbeville Press, 1995.
Courtney-Clarke, Margaret. African Canvas, The Art
of West African Women. New York: Rizzoli International
Publications, Inc., 1990.
Glassie, Henry. The Spirit of Folk Art. New York: Harry
N. Abrams in association with the Museum of New Mexico,
Santa Fe, 1989.
Museum of International Folk Art. Folk Art from the
Global Village. Santa Fe: Museum of New Mexico Press,
1995.
Slafer, Anna. Why Design? Activities and Projects from
the National Building Museum. Chicago: Chicago Review
Press, 1995